Richmond Oval
The Richmond Oval is a multi-sport facility that served as the speed-skating venue during the 2010 Winter Olympics. The concept for the brand identity seeks to capture the excitement of coming together to race, play and celebrate.
To create the ribbon graphics which formed the basis for the identity, we commissioned Tangible Interaction to create a custom application which generated multi-coloured ribbons in real time, allowing us to manipulate and capture any instance of them. The resulting “screen grabs” formed the basis not only for the branding of the official ribbon-cutting event but also for the Oval’s initial identity.
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