Vancity
Vancity, British Columbia’s largest credit union had an outdated identity, one that didn’t adequately reflect their values and personality. Working at Karacters Design Group, I redesigned their wordmark and brand architecture. I also developed the core graphic concept of “intersections” and kit of parts of the creative platform which we later applied to the brand’s main touchpoints.  Vancity’s rebranding became a success story:  It won BC Marketer of the Year and the design itself received several awards, including ReBrand 100, Lotus and National Post Design Exchange Awards.
Design Firm: Karacters Design Group
Design Firm: Karacters Design Group
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