Monica Martinez is the owner and creative director of Monolab Design, a multi-disciplinary graphic design studio she founded in 2006. Her work experience spans 20+ years and covers the full spectrum of design. Over the years, she has developed brand identity systems, publications, packaging and environmental graphics for a guide range of clients, large and small.
Monica began her career in Mexico City where she worked at Design Center, an award-winning firm with national clients in the banking, transportation and retail industries. Upon relocating to Vancouver, Canada, she was employed by Karacters Design Group (now Twice DDB) as a Senior Designer for five years. Her work there included developing multi-platform branding and rebranding projects for such diverse clients as Vancity, British Columbia’s largest credit union, and VANOC (Vancouver Winter Olympics Organizing Committee), for which she designed their initial creative platform. Other clients included BC Ferries, Mountain Equipment Co-Op, Canadian Tourism Commission, Sun-Rype and Shoppers Drug Mart.
As Monolab, Monica continues to deliver innovative design solutions for her clients, across multiple disciplines. She specializes in crafting unique brand identities from the ground up, designing every aspect of how they look, sound and communicate with their audience.
Monica’s work has received several awards including Lotus, National Post Design Exchange Award, Good Design and ReBrand 100. Her work has been published by Design Edge, Applied Arts, Logo Savy and Logo Lounge.
Monica is also an artist and photographer. She is the founder of Work&Play, an on-demand art print studio.